Geetanjali Barthwal UX

AI generated image & further edited for a metaphorical display of showing different growth stages of UX maturity at any Organization Imagine this—you’ve just joined a new company, A, after weeks of salary negotiation, leaving behind your last organization for your own reasons. You're excited to bring your UX expertise to the table. But as the weeks pass, you start noticing the gaps. Research is skipped, design decisions are overturned without discussion, and usability takes a backseat to tight deadlines. Sound familiar? Whether you're a seasoned UX professional or a fresher, you’ve likely evaluated a company’s UX maturity—either through firsthand experience or by hearing stories from colleagues, which you might have understood only after you join the company.  Above is the classic case of BAD UX Organization. Many times in my professional carrier I also have been head of stories and UX culture in organization where  UX has never been given any importance. Although I am for...

  The above images are ChatGPT AI generated for exploration on the "Crossing the chasm" book concepts. My intention of doing so is to document, explore and learning Ai image bot. During my UX learning on Adoption and Appropriation from Interaction-Design.org , I gained a fresh perspective on users—particularly through the concepts of useful (usability), usable, and used . These principles form the foundation for understanding how products succeed from both a marketing perspective and in terms of ROI , based on actual user adoption. The concept of "Adoption" highlights that when users find a product useful, they naturally integrates into their workflow, leading to higher usability. However, an adopted product doesn’t have a uniform user base—it segments into different adopter categories. This is where Geoffrey Moore’s book, Crossing the Chasm , explains the adoption lifecycle, categorizing users into: Innovators Early Adopters Early Majority Late Majority Laggar...